Lavazza × F1 Australian Grand Prix

Partnerships · PR · Experiential · Creator

Glamour on the Grid, described as the ‘Met Gala’ of Formula One, is the headline red carpet of the Australian Grand Prix. When Lavazza became its naming partner and unveiled Villa Lavazza, its trackside VIP lounge, our team led the announcement to drive earned attention from day one.

Coffee Caviar became the creative hook that took the partnership into lifestyle and street press. On the ground, I helped run creator activity and hosted talent, media and international clients across two seasons.

Harper's BAZAAR requested and published my trackside photography of our key ambassadors.