Brand communications and content specialist based in London. PR, social, creator partnerships and content, from strategy through to the final edit.
Services
- PR & earned mediaPress office, media relations and famils.
- Social media strategyPlatforms, content pillars and tone of voice.
- Influencer & advocacyCreators, gifting, ambassadors and UGC.
- Content creationShot, styled and edited first-hand.
- CopywritingSocial, eDM, SEO and editorial copy.
- Brand partnershipsCo-branded ideas, collaborations and talent.
- Events & experientialLaunches, activations and VIP hosting.
- Integrated campaignsGo-to-market for products and brand moments.
- CommunityEngaged communities and audience loyalty.
Clients
- Lavazza
- Mattel
- Kraft Heinz
- FOREO
- Bronte Body Care
- SOMA Personal Care
- Found—Space
- Luna Bronze
- Asahi Beverages
- nab
- World Vision
- Mars
- Alpha-H
- Airy Day
- Nuttelex
- CABN
- Medibank
- Cancer Council
Selected Work
Bronte: 3-in-1 Hydrating Milk
Bronte: 3-in-1 Hydrating Milk
A body care launch for a David Jones top-selling brand, from the warehouse floor to the Bondi shoreline.
NPD Launch · PR & Creator · Content & Social · Event
SOMA: EDP Fragrance Launch
SOMA: EDP Fragrance Launch
Luxury where you'd least expect it, launched for the supermarket aisle.
NPD Launch · Creative Direction · Content & Social · Creator
Found—Space: Brand Relaunch
Found—Space: Brand Relaunch
Reintroducing Australia's original infrared sauna brand.
Brand Relaunch · Content & Social · Community · Partnerships
Lavazza × F1 Australian Grand Prix
Lavazza × F1 Australian Grand Prix
Coffee Caviar on the ‘Met Gala’ of Formula One.
Partnerships · PR · Experiential · Creator
Lavazza: Earned & Ambassadors
Lavazza: Earned & Ambassadors
Friends of Lavazza – three years of ambassadors, product seeding and earned moments.
Seeding · Ambassadors · Creator · Events · PR
Mattel: UNO Social Club
Mattel: UNO Social Club
A three-city pub takeover for the world's favourite family card game.
Global Campaign · National Rollout · PR · Experiential · Creator
CABN Kangaroo Island: Luxury Off-Grid Launch
CABN Kangaroo Island: Luxury Off-Grid Launch
Inviting travellers back to a regenerated island.
Launch · PR · Media Famils
Heinz × Nico's Night Shift
Heinz × Nico's Night Shift
A late-night automat that put Heinz into Melbourne's most on-trend food scene.
Creative · Partnerships · PR · Experiential · Integrated Campaign
Nuttelex: Brand Expansion
Nuttelex: Brand Expansion
A century-old plant-based icon, reimagined for a new generation and category.
Integrated Campaign · Omnichannel · Packaging Redesign · AV Campaign · Retail Partnership
Content & Collaborations
Content & Collaborations
Beauty, fashion and lifestyle content – ideated, styled, shot and edited first-hand.
Content Creation · Styling · Photography · Brand Partnerships